Matthew Fox's Movie "We Are Marshall" Disappointing At Box Office
LOST star Matthew Fox's first major venture into motion picture business has not been very successful thus far. The movie "We Are Marshall" which premiered shortly before Christmas has had lukewarm reception at the box office.
The football drama starring Fox and Matthew McConaughey has made a little over $30 million at the North American box office for the two weeks since its release, a rather modest gross placing the sports drama outside the top-5 both holiday weekends.
The simultaneous release of the wider-appeal sports movie "Rocky Balboa" may have had some negative impact on the disappointing results of the movie.
Sports and football related films (or television series) normally do not do very well at the box office (or in the ratings) and have limited international appeal as well.
The highest grossing sports movie of all time is Rocky IV with a little over 127 million in lifetime domestic gross.
"We Are Marshall" should nevertheless be able to place itself among the top-20 sports movies of all time, as well as top-10 football movies.
Although movies that break the 100 million dollar mark used to be considered blockbusters, the inflated budgets of today's films make that a very misleading perception.
Normally, due to high distribution costs, a movie needs to make at least two times the production budget to break even, although this may vary.
This is why inexpensive films such as "Brokeback Mountain" which cost 14 million to produce and earned 178 million at the box office was much more profitable then, say "King Kong" which earned 549 million, but cost 207 million to produce.
DVD sales or rentals and TV rights then help underperformers cut their losses.
Labels: Matthew Fox