CBS, Procter & Gamble Committed to "Nuke"
L.A.Times reports Procter & Gamble is "very committed" to continuing the gay teen storyline on CBS' "As the World Turns" which has been unfolding deliberately slow to keep interest alive. Meanwhile, CBS says the show's ratings have gone up since the couple had been paired off last summer.
Fans of the daytime soap storyline have recently voiced a lot of concerns regarding the couple's practice of holding hands, playing with each other's scarves and sharing meaningful looks, anything but kissing. CBS however insists it has not censored the story line or asked producers to hold back in any way.
Last week, the storyline took a new turn with the introduction of a new character, a young Iraqi girl named Amira, who may or may not be the illegitimate daughter of Noah's father. In any event, the couple was once again prominently featured all week long and even got to share another tender moment.
In a separate development, actress Martha Byrne who has played the role of Luke's mother Lilly since 1985 with a break between 1989 and 1993 when she was replaced by a different actress, is leaving the soap. It is not yet clear whether her character would be recast, leave the show or get killed off.