TV Ratings: Thursday (2/28/08)
A truly amazing, not a flashback, not a flash forward, time-bending episode of ABC's "Lost" hit a new season low for the series on Thursday night. Nevertheless, the ambitious show won its time slot in the coveted 18-49 demo.
The question remains how the drama will do when it moves to the 10pm timeslot in late April, especially if it continues to bleed viewers in March. Some people prefer to DVR "Lost" when it airs later and the huge "Grey's Anatomy" lead-in audience may be irrelevant.
"American Idol" results show had once again helped FOX's "Don't Forget the Lyrics" beat "Lost," but the reality program was inferior in the adults 18-49 demo. Meanwhile, despite the decline for "Lost" and "CSI" still being in repeats, NBC's "Celebrity Apprentice" also hit a season low.
8:00pm Lost (R) (5.18 million)
9:00pm Lost (12.85 million)
10:02pm Eli Stone (7.46 million)
8:00pm Survivor (12.47 million)
9:00pm CSI: (R) (11.60 million)
10:00pm Without a Trace (R) (10.36 million)
8:00pm The Office (R) (4.09 million)
9:00pm Celebrity Apprentice (7.62 million)
10:01pm Lipstick Jungle (5.75 million)
8:00pm American Idol (25.91 million)
9:00pm Don't Forget the Lyrics! (14.56 million)
8:00pm Smallville (R) (1.80 million)
9:00pm Reaper (R) (1.53 million)