TV Ratings: ABC Gets Hammered (11/21/07)
ABC may be regretting their decision to air first run originals the night before Thanksgiving. All 3 shows in ABC's Wednesday night line-up hit series lows: "Pushing Daisies" (7.51 million); "Private Practice" (8.45 million); and "Dirty Sexy Money" (6.52 million). Fortunately, all 3 shows have already been renewed for a full season.
Next Wednesday, ABC ratings may be impacted by a programming change - "Private Practice" will be preempted by a new episode of "Pushing Daisies" which moves from its 8pm timeslot to make way for a couple of cartoons including a Shrek special.
Although "Pushing Daisies" almost got beat by CBS' reality show "Kid Nation" (I can't believe I just wrote that) the fantasy hour still managed to come out on top in the 18-49 demo. "Private Practice" which regularly beats "Criminal Minds" in the demo was nowhere near the CBS procedural (2.5 vs. 3.9).
Still, given the holiday and all the traveling, I would assume DVR use was at record high for ABC shows. We'll find out if that was the case in a couple of weeks when the Nielsen DVR data come out.
ABC did very badly at Thanksgiving last year as well. Sweeps or no sweeps, you would think they would learn a valuable lesson in scheduling and save the precious first-run originals, especially given the writers' strike this year.
Pushing Daisies (7.51 million)
Private Practice (8.45 million)
Dirty Sexy Money (6.52 million)
Kid Nation (7.28 million)
Criminal Minds (15.81 million)
CSI: NY (14.36 million)
Phenomenon (6.17 million)
Deal or No Deal (10.15 million)
Back to You (R) (5.35 million)
Till Death (R) (4.67 million)
Kitchen Nightmares (5.34 million)
America's Next Top Model (3.62 million)
Gossip Girl (R) (1.26 million)