7-11 Turns Into "Kwik E-Mart"
As announced earlier this year, 7-Eleven Inc. turned a dozen of its stores in selected locations across the country into Kwik-E-Marts, the fictional but iconic convenience stores from 'The Simpsons', in one of the coolest movie marketing campaigns ever.
The stores are also selling a number exclusive Simpsons-inspired products including Krusty'O cereal and Buzz Cola. Even the Slurpee machine is made into the Squishee machine. Actor Brandon Molale took part in one of the campaign photo calls.
The movie opens July 27 in the US.