VIDEO: Top-10 TiVo Super-Bowl Commercials
The two most viewed commercials during last night's Super Bowl telecast in TiVo families were two humorous ads from brewer Anheuser-Busch for "Bud Light" according to audience measurement data from the DVR supplier.
Bud Light's "Language Course with Carlos Mencia" and "Rock Paper Scissors" headed TiVo's Top 10 list, which is based on a sample of 10,000 anonymous TiVo households.
Two "user-generated" spots for Doritos also made TiVo's Top 10, which also included a much-touted spot for insurer Nationwide that featured former Mr. Britney Spears Kevin Federline and a Schick ad that has been airing nationally for weeks.
The TiVo audience measurement analysis showed that TiVo households on average utilized the Trick Play features 109 times during the game.
Here are now the top-10 ads: