Eva Longoria Promotes Magnum in Mexico
Desperate housewife Eva Longoria, the face of the Magnum ice cream brand produced by Unilever, made an appearance at a press conference and photocall In Mexico City on Friday to promote a new flavor called "Devotion."
Longoria, who recently hosted a media launch in Cannes at the "Magnum Manor", a villa that has been hired to promote the brand, endorses Magnum Ice Cream across the world.
Most recently, a new 7 million pound campaign for the "Mayan Mystica" flavor (a blend of cinnamon, honey and nutmeg) was launched in the UK.
The spot features Longoria in a Mayan temple, alluding to chocolate's supposed origins in the Mayan civilisation 2,500 years ago.