ABC Continues "Dirty Sexy" Blog Campaign
ABC has continued its "Dirty Sexy Money" promo campaign on the Perez Hilton celebrity gossip blog hoping scandal-hungry audience that flocks to "Hollywood's most hated website" will tune into the September 26 premiere of the rookie sudser.
Following the initial post focusing on the character played by Samaire Armstrong, a total of 10 additional ads introducing the key characters Perez-style have been published over the past three weeks.
Kudos to ABC for yet another creative approach to marketing their freshman series. Generating the right kind of buzz is often more crucial to show's success than the actual quality of the end product. At least in the short run. And Perez and the wacky Darlings sure seem to be a great fit.
My favorite ad? The one where Rev. Brian Darling (Glenn Fitzgerald) looks guilty as sin as he meets with a mystery blond and a boy. Rumor has it, the unholy character has fathered an illegitimate child. How dirty sexy money of him.
DIRTY SEXY MONEY?
Family Lawyer Nick George does good with Darling gold
Funded by a generous grant from the Darling Family Foundation, Nick George was caught practically skipping with joy after he took his first steps in creating a non-profit promoting children’s welfare. Is this the first of its kind orphanage? Or perhaps a cover up for something shall we say, less than Darling?
OVER BEFORE IT BEGINS?
The socialite and the swinger
At their engagement party, celebutante Karen Darling looks less than interested in her fourth future ex-husband. Meanwhile, he only looks interested in getting his hands on her dirty sexy money. This golfing champ’s ladies-man rep is a major handicap on her course!
TRIPP THE LIGHT FANTASTIC
The Uber-Rich Darlings. Still happy after all these years?
High society grand dame Letitia Darling gleamed brighter than her diamonds as she and Tripp Darling celebrated 45 years of marriage at their palatial Upper East Side mansion. Attendees included ex-Presidents, billionaires, a Saudi prince, and of course, the 5 Darling children. With all those people basking in their dirty sexy money, it must have been awfully loud… or at least loud enough for Tripp to feign missing all the rumors about his “lovely” wife.
JEREMY LOOKS SMOKIN HOT
OMG! Talk about casual chic!
He’s dirty. He’s sexy. He is so money. Only Jeremy Darling could make a formal occasion look like an after-party… and for him, it probably is.
I want to go clubbing with this man! Just his overflow of babes would be enough to keep me occupied for weeks.
Now he’s safe, now he’s not
Future Senatorial candidate (?) and current D.A. Patrick Darling IV seeks some curbside counsel from the back seat of his town car. What kind of dirty sexy money does he pay his lawyer to make late-night sidewalk visits? And who’s that mysterious blonde companion in the back with him? So many questions, but one thing is clear: he’s strapped in for one helluva ride!
Karen Darling basks in her own glow
The martini? Dirty. The red dress? Sexy. The diamond ring? Money, money, money.
I’m sure she has a great personality to go along with the package—as all her previous husbands can no doubt attest—but who cares?
ANOTHER ARGUMENT FOR BIRTH CONTROL
It’s not mine, I swear!
Stop us if you’ve seen this before…
Everyone’s favorite billionaire screw-up Jeremy Darling has another run-in with Johnny Law; this time it was down at the piers. What’s he done this time, smuggled in some Cubans on his new yacht? Cigars, I mean.
Maybe the Darling parents should just let the cops ship him away so they don’t have to deal with him. They’ve got four other kids to blow all their dirty sexy money on, don’t they?
FORGIVE THIS FATHER
Rev. Darling and mystery blond look guilty as sin.
Thank God for camera phones. Raised voices and close bodies hint that this is much more than a sidewalk confessional. There’s something dirty going on, something sexy… maybe even some money involved? What would Rev. Brian Darling’s socialite wife think if she saw this unholy tryst?
A deal goes down
New York power broker billionaire Tripp Darling met with lawyer Nick George on the banks of the Hudson River. A spywitness says that he arrived via helicopter. I wish I could avoid midtown traffic like that!
We’re not sure what kind of deal is going down here with Tripp and a do-gooder lawyer like little Nicky, but it doesn’t have the look of a typical Nick George charitable trust. Public servant lawyers usually don’t soil their hands with dirty sexy money like the Darlings’.
But does it say anything intelligent?
The crowd around Devlin George’s funeral was more interested paying attention to the attendees than paying respects to the recently departed. Dirty, sexy, money boy Jeremy Darling was corralled by local reporters before he even got to the front door.
Sample question: “Do dead people make you sad? And can you buy us lunch?”
Nice work, local news guys. Way to keep us up to date on the big issues. How about telling us something about the plane crash the caused the funeral in the first place?