NBC Announces Celebrity Apprentice

NBC may be more desperate than we had thought. Refusing to go back to the original concept that made their artificially resurrected reality franchise a hit back in 2004, the network just announced the seventh cycle of Donald Trump's "Apprentice" will pull the old D-list celebrity card.

The question is - how hard will NBC have to work to find fading celebrities willing to put up with Trump's aggressive putdowns and crass boardroom manner? The fact that Peacock has opted to pull yet another stunt to keep the dying series alive should lower the bar on viewer expectations.

Silverman has of course wasted no time to tout the new cycle as "the highest-profile competition in the groundbreaking series' run" and "the most explosive version of 'The Apprentice' that anyone has seen."

The participating celebrities will be announced at a later date, although Silverman has already said Trump asked him to extend the invite to Rosie O'Donnell. Apparently he was serious about that.

Trump's children return as his boardroom advisors. No word on where the new season takes place, although I suspect the production returns to New York. Also, the celebrities will be playing for charities.

The show will return at a midseason point, but Silverman would not elaborate on a more specific premiere date.

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