TV Ratings: "Swingtown's" Solid Launch

CBS' adult drama "Swingtown" about couples enjoying group sex in the 1970s got off to a solid start on Thursday night skewing largely female audience. Some folks may have tuned in just to see what all the fuss was about. But will most of them be back next Thursday?


The pilot of "Swingtown" pulled in 8.58 million viewers and scored a 2.8/8 rating among adults 18-49 (by comparison, a repeat of its lead-in "CSI" at 9:00pm generated a 2.3/7 rating, therefore "Swingtown" grew about 12% in the demo).


The show aired opposite an NBA Finals game on ABC which won the night with over 10 million viewers and another drama debut, NBC's new anthology series "Fear Itself," which lured only 5.23 million viewers (with a 2.0/6 rating in the demo).


Most shows airing during the summer when the viewing levels are low tend to struggle to generate more than 7-8 million viewers, so if these numbers hold up "Swingtown" could be considered a moderate summer hit.

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