TV Ratings: Wednesday (1/16/08)

Last night 7 hours of prime-time television belonged to reality and the remaining 6 the networks aired scripted drama. "American Idol" of course came out on top, but the show was 18% down from the same night last year. Has the phenomenon finally peaked?

FOX's "Idol" scored 30.28 million viewers down from 36.94 million on Wednesday, 1/17/07. Despite the decline the singing competition is still the biggest show on television as the #2 program in America, ABC's "Dancing with the Stars" has averaged 21.67 million viewers season-to-date.

"Cashmere Mafia" continues to bleed hitting a new low of 5.39 million viewers. In all fairness, the dramedy didn't have much of a lead-in as both "Wife Swap" and "Supernanny" got crushed by "American Idol." Only NBC's "Deal Or No Deal" continues to do well despite airing against "Idol."

CBS' mini-series ended its 3-night run with a solid 12.06 million viewers. The event did however skew old - despite scoring more than double total viewers, "Comanche Moon" did only a little better than ABC's "Cashmere Mafia" among adults 18-49, the demo that counts the most (2.4 vs. 2.2).


ABC:
8:00pm Wife Swap (5.19 million)
9:00pm Supernanny (6.06 million)
10:00pm Cashmere Mafia (5.39 million)

CBS:
8:00pm Power of 10 (4.92 million)
9:00pm Comanche Moon – Part 3 (12.06 million)

NBC:
8:00pm Deal or No Deal (11.83 million)
9:00pm Law & Order: CI (R) (8.80 million)
10:00pm Law & Order (11.55 million)

Fox:
8:00pm American Idol (30.28 million)

The CW:
8:00pm Crowned (1.64 million)
9:00pm Gossip Girl (R) (1.11 million)

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