Justin Brings Baby Back

He may not have been very hospitable on his recent tour in Europe, but that didn't stop pop star Justin Timberlake from calling his new restaurant in New York's Upper East Side "Southern Hospitality." 80s music, checkered tablecloths and 10 plasma screens tuned to sports and entertainment create the atmosphere at the restaurant inspired by Timberlake's hometown of Memphis, Tennessee.


Although some questioned Timeberlake's choice of location, insiders say the singer was looking to establish a place that will become a destination in the city. Instead of opening a trendy but short-lived place in Manhattan, Timberlake aspires for longevity. Well, it's either that or the fact that rent costs $100 per square foot per year (a downtown location would cost about $250).



Timberlake and his celebrity friends can, allegedly, enter the restaurant serving Southern-style cuisine without being seen at a secret alternate entrance. Justin's partners in the business Eytan Sugarman and Trace Alaya attended the opening last night along with his former N'Sync band-mate Lance Bass, MTV personality Damien Fahey, actor Seth Green and other celebrities.

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