Jason Lewis' Sexed-Up Chocolate Ad

"Sex and the City" star Jason Lewis who recently guest starred on ABC's "Brothers & Sisters" appears in the new ad campaign for chocolate bar "Aero" in the UK in an attempt by Nestle to sex up the brand.

Dressed only in a towel, Lewis (pictured above with "Brothers & Sisters" co-stars Dave Annable, Matthew Rhys and Balthazar Getty at last weekend's GLAAD Media Awards) seduces the consumers saying:

"37 degrees Celsius. Otherwise known as body temperature. When the little bubbles in new Aero Bubbles dissolve, the chocolate melts even faster in your mouth. And that, ladies, makes the pleasure even more intense."

A company representative said: "The ad is a fun and tongue in cheek way of explaining why Aero’s bubbles create such a unique molten chocolate experience."

"Jason’s seductive explanation of melting bubbles researched so well that we are confident this will be the most alluring ad to hit the airwaves for a long time."

Lewis said: "Being from California I’m used to hanging around half-naked on a beach, so I had no problem shooting the ad – in fact coming to London to eat chocolate was a great job."

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