NBC Gives "Heroes" Fans a Sneak Peek Of "Spiderman 3"

As NBC's marketing department nicely put it, two incredible forces will come together on Monday night as the network gives viewers a sneak peek of Columbia Pictures highly anticipated summer blockbuster "Spiderman 3". But what about "The Black Donnellys?"

This Monday night NBC concludes the "Are You On The List?" chapter of its hit genre series "Heroes" with yet another spectacular cliffhanger episode that may again kill off one of those butt-kicking heroes.

During the broadcast NBC will air an exclusive one-minute clip from "Spiderman 3" starring Toby Maguire (who is pictured above, for those living under a rock) and then premiere seven and a half minutes from the film online, exclusively on NBC.com, for 24 hours.

The TV clip will contain a cliffhanger of its own, so immediately following the broadcast, Web-crawling viewers and moviegoers can go online to catch the premiere of a revealing seven and a half-minute film sequence that "will have viewers on the edge of their seats" as it is streamed in high definition.

What I don't necessarily understand is why NBC would want "Heroes" viewers tuning out of the TV broadcast and going onto the Internet when this is the last opportunity for the network's new drama "The Black Donnellys" to catch some steam following what is supposed to be a truly spectacular all-new episode of "Heroes"?

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