Ratings: 90210 Premiere Breaks CW Records

CW president Dawn Ostroff can breathe more easily today. The 2-hour premiere of the much anticipated "90210" redux was a major success (by modest netlet standards) grabbing some of CW's best demo figures ever.

The show opened the night for The CW with 4.54 million viewers tuning in. It then began to grow reaching 4.88 and 5.14 million viewers in the next couple of half-hours, respectively. The pilot ended its run with 5.06 million viewers watching the conclusion.

"90210" was CW's highest rated premiere ever in the coveted adults 18-49 demo. The show also reached best numbers ever in key female demos, The CW network's target audience.



Of course, when we say "ever" it means - since September 2006 when The CW was launched, following the merger of its predecessors UPN and The WB which used to generate even higher ratings for its most successful shows like "7th Heaven" or "Buffy the Vampire Slayer."

The young network however rarely exceeds the 5 million mark - a figure that has lately become difficult to reach even for its biggest hits "Smallville" and "America's Next Top Model."

The 2-hour telecast of the new "90210" on Tuesday night averaged 4.9 million viewers. Obviously, this is a great start. But there has been a lot of hype surrounding the premiere all summer long and little competition on other networks. Will "90210" continue to break CW records?

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