"Gossip Girl" got off to a strong sophomore start on Monday night as its Hamptons-based season premiere episode generated some of the show's best demo numbers ever.
The show scored 3.38 million viewers (well above its season 1 average) and best ratings ever in adults 18-34 (2.3/7), women 18-34 (3.2/10), adults 18-49, women 18-49 (2.3/6).
Although the show launched last fall with similar figures on Wednesday nights after "America's Next Top Model", this year it managed to match those levels without any lead-in support, now anchoring CW's Monday nights.
It appears all that summer buzz (also created by conservative organizations' anti-"Gossip Girl" efforts) is finally turning into some eyeballs that The CW so desperately needs to survive.
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