CBS' "Swingtown" to Premiere June 5
As many had expected, CBS has blinked and moved the series premiere of its sexually-charged period drama "Swingtown" (originally scheduled for May 29) to the following Thursday, June 5 due to an ABC schedule change which closes the current season of "Lost" with a 2-hour finale on May 29.
The much-delayed drama that CBS ordered last spring as part of its efforts to become more daring and lure 18-49 audiences almost shut down for good last fall due to the writers' strike.
The show which begins on Bicentennial 4th of July made a lot of CBS affiliate managers nervous about alienating conservative audiences because it depicts the life of 1970s swingers in American suburbia. One manager was quoted as saying: "I don't like it and I don't see the need for it."
Although some observers believe CBS is now backpedalling by burning the show off in the summer, others say such guilty pleasure will fit CBS' summer schedule perfectly, especially airing behind repeats of blockbuster CSI.
I found the pilot episode (starring Pirates of the Caribbean's Jack Davenport and Melrose Place's Grant Show) of the show very amusing and will definitely tune in on regular basis.
Since many US audiences would rather watch people getting killed than having sex (especially group sex), I'm not sure how long the 13-episode series will actually last.