Ratings: Wednesday (2/20/08)
The season finale of ABC's "Cashmere Mafia" hits a new series low; CBS' "Big Brother" continues its lackluster run; CW's "America's Next Top Model" opens a new cycle on a very disappointing note; and FOX's "American Idol" remains unbeatable.
After a slow start which was about 15-20% off from last year, "American Idol" is again on a par with 2007 figures. The controversy appears to be paying off.
Meanwhile, don't count on ABC's "Cashmere Mafia" coming back next year. 4.77 million and a 1.6 rating among adults 18-49 is simply prohibitive.
"Big Brother" which averaged 6.5-7 million viewers last summer on CBS (when fewer viewers are at home watching TV) put out another underwhelming performance.
Can the poor CW go any lower? On February 28, 2007, a 2-hour midseason premiere of the netlet's top-rated show "America's Next Top Model" pulled in over 5.3 million viewers. This year, only 3.90 million tuned in.
8 out of 13 hours of prime-time on the 5 broadcast networks last night belonged to reality.
8:00pm Wife Swap (5.62 million)
9:00pm Supernanny (5.96 million)
10:00pm Cashmere Mafia (4.77 million)
8:00pm Big Brother 9 (5.24 million)
9:00pm Criminal Minds (R) (7.31 million)
10:00pm CSI: NY (R) (7.42 million)
8:00pm Deal or No Deal (8.93 million)
9:00pm Law & Order: CI (R) (7.70 million)
10:00pm Law & Order (10.85 million)
8:00pm American Idol (28.67 million)
8:00pm America's Next Top Model (3.80 million)
9:00pm Pussycat Dolls Present: Girlicious (R) (1.87 million)