How Much TV Advertising Costs
Have you ever wondered how much money advertisers shell out for a 30-second commercial on your favorite TV show? What are the most expensive new shows? Check out the prices, after the jump.
The most expensive show on television (I'm not including Super Bowl and special events like, for instance, the Oscars) is of course FOX's "American Idol" which will cost advertisers $700,000 dollars per 30 seconds for both Tuesday and Wednesday edition in 2008 (the show takes up top-2 places on the chart).
Because of its mammoth ratings (which actually went a bit down last season) there is a huge gap between "Idol" and the #3 show on the list, ABC's "Grey's Anatomy" which commands $465,000 per spot.
The rest of the top-10 chart looks like this:
Desperate Housewives (ABC), $378,000;
Sunday Night Football (NBC), $350,000;
Heroes (NBC), $330,000;
The Simpsons and 24 (both Fox), both $300,000, and
CSI (CBS) and House (Fox), both priced at $290,000.
The most expensive new show of the season is ABC's "Private Practice" which costs advertisers $255,000. Surprisingly, the second most expensive new show is FOX's "K-Ville" ($190,000) which posted very disappointing ratings in its 2nd week.
The rest of the top-10 chart for the most expensive new shows looks like this:
Bionic Woman (NBC), $185,000;
Back to You (FOX), $175,000;
Dirty Sexy Money (ABC), $168,000;
Journeyman (NBC), $165,000;
The Big Bang Theory (CBS), $138,000;
Cane (CBS), $128,000,
Chuck (NBC), $125,000;
Pushing Daisies (ABC), $115,000.
Finally, the 3rd most expensive show on The CW is "Gossip Girl" and it costs $109,000 per 30-seconds, which is quite a bad deal since the show generates 2 times lower ratings than the network's veteran series "Smallville" which costs only $97,000 per 30 seconds. Now you know why The CW can be happy to have "Smallville" and why "Gossip Girl" is in trouble.
Labels: TV Business