Jennifer Aniston's Blatant Product Placement
Former "Friends" star Jennifer Aniston is the spokesperson for SmartWater, an enhanced water marketed by Glacéau. Could she be any more blatant in her endorsement efforts? I know. Perhaps she could bang us on the head with that bottle.
Glacéau, which was the pioneer in the enhanced water beverage category since it was set up in 1996, is currently being acquired by the Coca Cola Co. The company's products are designed to appeal to a health-conscious clientele.
Aniston is very eager to improve the sales of the electrolyte enhanced drink as she herself has invested in the company.
The product is being marketed under the slogan 'Water That's the Envy of All Water' in magazines and on billboards across the country.
Rapper 50 Cent owns a stake in VitaminWater, also a line of products marketed by Glacéau and may have earned himself a windfall when Coca Cola recently purchased the company for $4,1 billion.
Jennifer Aniston can next be seen in the "Prison Break"-style movie entitled "Wanted" co-starring Maryl Streep in which she'll play a former cop framed and imprisoned for drug trafficking who plots her escape with her cellmate (Streep).
Labels: Ads, Jennifer Aniston
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