NBC Axes Super-Sizing

McDonald's has done it, now it's NBC's turn. Super-sizing is officially dead as the network promises to end its practice of extending Thursday night comedies.

The gimmick began in the 2000-2001 season when then-president (now NBC Universal prexy) Jeff Zucker came up with a "brilliant" idea how to battle "Survivor" on CBS.

Episodes of "Friends" and "Will & Grace" and more recently "My Name Is Earl" and "The Office" were extended with 5-10 minutes of extra footage and a commercial break.

Giving top comedies odd starting and running times may have worked several years ago, but in today's DVR age it has become obsolete and frankly, more than annoying.

In addition to DVR recording, the practice caused problems for measuring accurate TV ratings.

The only extraordinary scheduling move for NBC's Comedy Night next season will be airing 5 hour-long episodes of "The Office."

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