A Korean fashion brand, Bean Pole Jeans, yesterday confirmed it would hire FOX's Prison Break" star Wentworth Miller, who is very popular among young Koreans, as the brand's next model.
"We concluded a one-year contract with Wentworth Miller who has become a fashion icon in America," said Cheil Industries Inc for the Korea Herald.
The company said it selected Miller to promote its products because his intellectual appeal, presented in "Prison Break," matched well with its brand's image.
Miller will be visiting Korea on February 10-11 and the company will arrange a meeting with his fans.
"Prison Break" has been a major hit in Korea as well as many other Asian countries, including China where it remains one of the top illegal Internet downloads.
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