"Gossip Girl" Ratings Should Still Be Better

There's a lot of talk about ABC Family's "Secret Life of American Teenager" (which generated well over 4 million viewers in its new timeslot this Monday) beating CW's "Gossip Girl" (about 3 million) in the ratings battle for teenage girls.


Ever since its launch in the fall of 2006, the CW network which emerged following the death of broadcast netlets The WB and UPN and promised to offer 'the best of both,' struggled to keep its audience and fell below average ratings levels for the two defunct networks.


This season, The CW appears to have abandoned the old netlets' focus on adults 18-34, and prefers to program for young women in the same demo. With shows like "American Teenager" taking viewers away, how long can Dawn Ostoff keep the CW ball rolling?



Although "Gossip Girl" has been doing much better in the ratings this season (a 20-25% improvement, with season-high ratings reaching 3.7 million), the show still gets more buzz than eyeballs. Blake Lively (Serena Van Der Woodsen) was filmed on the set of the drama in New York City earlier this week.