Caroline Kennedy and Sarah Jessica Parker kicked off New York City's fifth annual "Shop for Public Schools" promotion on Wednesday.
More than 200 retail locations across the city will donate part of their sales to public school libraries.
The Fund For Public Schools initiative - which runs through next Wednesday - has raised more than $5 million since it was started in 2004.
Parker said it was "a great opportunity for all New Yorkers to get involved." The money should help children "learn to love reading, improve their research skills and pursue their dreams."
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