CBS' "Swingtown" to Premiere in Summer
Now here's a show that's bound to cause the incredibly annoying Parents Television Council to throw another fit. CBS is expected to confirm scheduling of its long-awaited drama about the swinging couples of the 1970s in a summer run, Hollywood press reports.
"Swingtown" starring Jack Davenport ("Pirates of the Carribean"), Molly Parker ("Deadwood") and Grant Show ("Melrose Place") depicts the sexual and social revolution that introduced open marriages and women's liberation.
CBS ordered the provocative series last spring as part of its efforts to lure more of the advertiser-coveted 18-49 crowd to its predominantly old skewing procedurals-filled schedule.
But some of the shows ordered as part of that initiative, namely "Viva Laughlin" and "Kid Nation" bombed in the ratings.
Furthermore, the recent FCC ruling about a 5-year old episode of ABC's "NYPD Blue" depicting a naked woman and protests organized by the PTC against CBS for airing reruns of Showtime drama "Dexter" may have made CBS skittish about "Swingtown."
Although the studio was able to produce only 3 episodes of the series prior to the strike, CBS approved the production of the remaining 10 episodes after the strike was settled.
But the show which was originally supposed to air as a midseason replacement, will end up in a postseason run. Will the network give this critically-acclaimed show the marketing push it deserves?
Scheduling the show in July is certainly not a step in the right direction.