Save "Veronica Mars" Campaign Begins
Taking a cue from the recent "Nuts" campaign to save the CBS post-apocalypse drama "Jericho" that resulted in the network picking up the show for a second season, the fans of The CW's critically-acclaimed but low-rated high-school detective series "Veronica Mars" have begun sending Mars Bars candy to the office of CW head Dawn Ostroff.
Media Life reports, the fans of "Jericho" had sent around 20 tons of nuts to CBS executives in a symbolic gesture that eventually led to their show’s un-cancellation. Now "Veronica Mars" fans are buying imported Mars Bars from the site TheIndianFoodStore.com, which is offering free shipping to CW offices for those taking part in the "Mars" campaign.
Organizers say, more than 2,000 bars have already been purchased and more than $500 was raised to buy more. The group of fans still have about a week left - a final decision on the show must be made by June 15, though show runner Rob Thomas is reportedly already being pursued by other networks.
Despite the effort, the candy campaign has had one setback that could possibly damage the effectiveness of the message: apparently Mars Bars aren’t all that easy to find in huge numbers, so they’re also sending Snickers Almond Bars. Apparently, Snickers Almond Bars are as good as Mars Bars and they prominently display a Mars logo.
Labels: The CW