7-Eleven Teams Up With FOX on "Simpsons" Promo Stunt
Today's climate of advertising clutter doesn't make it too easy for one's message to stand out. That is why 20th Century FOX has teamed up with 7-Eleven stores to bring to life a truly exceptional marketing idea.
Variety reports FOX will turn several of the chain's stores into Kwik-E-Marts, the famous convenience store on "The Simpsons" to help promote FOX's upcoming big screen version of the series.
The fronts of about a dozen stores would be transformed to look like Kwik-E-Marts, and shoppers will be able to pick up everything from Krusty-Os cereal and Buzz Cola to Slurpees dressed up in cups that say Squishee.
"The Simpsons" treats will be available at the chain's other stores.
20th Century FOX is releasing "The Simpsons Movie" on July 27.
The whole range of "notable" Simpsons actors and characters are expected to appear in the movie.
Creator Matt Groening has revealed that he had been offered the chance to make a live-action Simpsons movie, but turned it down as it would have likely ruined the franchise and angered fans.
The writers of the show began working on the movie script in 2001.
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